Therefore, a petrol company should be very careful when aligning its rebranding strategy with its industry. Ups!Ī good rebranding and a new logo should always aim at representing a company’s vision and strategy. Just as a reminder: in 2010 they were responsible for the largest marine oil spilling in history. With this move, the company wanted to portrait a renewed green growth mission.īut… BP is everything but environmentally friendly. Secondly, British Petroleum chose to incorporate the symbol of Helios, the Greek god of the sun as the main element in its new logo. It has been estimated that the development of the new logo cost BP $211M.īesides the enormous amount of money spent on rebranding, there are some other reasons why British Petroleum is an example of bad branding.įirstly, the new logo completely differs from the old one – the only consistent element is the color palette. However, Pepsi decided to go with their new logo (not surprising, considering the amount of money spent on it!).Īfter having had the same logo for 70 years, the oil company British petroleum decided to change its logo in 2000. Pepsi’s customers were not happy and their rebranding attempt resulted in a failed marketing. Not only was the rebranded logo uncreative, but it was also inconsistent! Moreover, the white part of the logo was changing in size depending on the product type. The famous Pepsi globe was now turned to the side, in an unsuccessful attempt to evoke smiles on people’s faces. If you dont want to pay, make a new account, then announce the new username on your old account so people know to follow you over there. You can purchase core with points or real life money. This rebrand logo resulted in a strong negative criticism. As of now only people with core memberships have that ability. In 2014, after 5 months of “hard” work and $1 million spent, Pepsi’s designers came up with a new logo. Some changes were great, while others proved to be very bad branding decisions. Pepsi has been changing its logo many times throughout its history. You probably already know which company we are talking about. One has long stayed with the familiar logo, while the other makes a case of not one but many rebranding examples! In the world of cola drinks, there are two names everybody recognizes immediately.